The purpose of this course is to acquaint students with concepts and functions of journalism and the related industries of advertising and public relations in American society. Students will gain knowledge about the history, economics and industry structure of these industries, focusing on how mass media content is determined and disseminated. We will explore underlying values associated with journalism, relationships between journalism and other social institutions, and current issues facing journalists. NOTE: (1) Departmental core course. Normally taken as the first Journalism course. A grade of C or higher is required in order to take higher-level Journalism courses. (2) This course can be used to satisfy the university Core Individual and Society (IN) requirement. Although it may be usable towards graduation as a major requirement or university elective, it cannot be used to satisfy any of the university GenEd requirements. See your advisor for further information.